Services

For some of our clients the market research results provided by Magenta Consulting are enough for making marketing related decisions.  In other cases, clients need more complex services that include data interpretation and development of concrete actions aimed for company’s profit growth.

Magenta has a vast experience in marketing consulting, which includes the following services:

Communication strategy and positioning

Magenta Consulting develops communication strategies, basing on which our clients implement effective advertising campaign focused on well-defined customer segments, using the communication messages that directly appeal to customers’ needs and wishes and delivered via relevant communication channels.

This service also includes company positioning, based on the identified Unique Selling Proposition that distinguish the company among competitors and fastens the company’s competitive advantages in the consumer minds. 

Presence of an effective communication strategy permits using only the most efficient marketing tools without directing advertising budgets to non-target audience.

Our competitive advantage on the market is that we develop communication strategies based on the data collected from real consumers of product/services rather than basing on subjective creative views or the available and convenient advertising channels. Often we suggest solutions that are more budget-wise to our clients, than those agencies that are directly interested in artificial inflation of advertising budgets. 

Market entry strategies