For some of our clients the market research results provided by Magenta Consulting are enough for making marketing related decisions. In other cases, clients need more complex services that include data interpretation and development of concrete actions aimed for company’s profit growth.
Magenta has a vast experience in marketing consulting, which includes the following services:
Magenta Consulting develops communication strategies, basing on which our clients implement effective advertising campaign focused on well-defined customer segments, using the communication messages that directly appeal to customers’ needs and wishes and delivered via relevant communication channels.
This service also includes company positioning, based on the identified Unique Selling Proposition that distinguish the company among competitors and fastens the company’s competitive advantages in the consumer minds.
Presence of an effective communication strategy permits using only the most efficient marketing tools without directing advertising budgets to non-target audience.
Our competitive advantage on the market is that we develop communication strategies based on the data collected from real consumers of product/services rather than basing on subjective creative views or the available and convenient advertising channels. Often we suggest solutions that are more budget-wise to our clients, than those agencies that are directly interested in artificial inflation of advertising budgets.
This service implies Magenta working with an advertising agency on behalf of the client, assuring control of the development and implementation of advertising campaigns and evaluation of their efficiency.
Controlling the work of a creative agency, we assure that this agency clearly focuses on the clients’ concrete goals and does not get involved in the superfluous competition in creativity with the other agencies and self-PR at the client’s account.
This service is provide only if our company has previously developed a communication strategy for the client.
According to the international statistics, around 50% of start-ups fail during the first year of activity and 90% close the business in the next 5 year.
A successful market entry for a start-up or a new product is always based on the preliminary made market analysis and correct marketing strategy, which permits to remain in that 10% of “lucky” companies that succeed.
This service is designed for both foreign companies that plan to enter Moldova and local start-ups. We analyze in details the competitive environment and propose an optimal market entry strategy, including all the elements of marketing mix (product, price, place and promotion).
Magenta Consulting is developing from scratch and is correcting existing strategies related to customers’ loyalty development. This is a complex service provided to existing business entities that already have a client base. This service combines consulting with quantitative and qualitative research methods.
We define loyalty as unconditional positive customers’ attitude and emotional affinity with a product or service provider. One should not confuse loyal customers and the ones that are motivated to continue purchasing by price discounts or the ones that keep on purchasing habitually or due to a convenient outlet location.
Magenta Consulting does not have an objective to make loyal all the existing client’s customers, as in most of cases this is not in line with the clients’ long-term interest. As a rule, a big part of existing customers is not profitable for most of the companies. We consider the definition of loyalty only in the context of profitability for our clients and we aim to rise loyalty of only the most profitable and wished customers.
Corporate marketing trainings
On clients’ request we conduct corporate trainings in such areas as:
- Strategic marketing
- Communication strategy development
- Marketing audit
- Market research with own forces
The key staff of the company has an excellent educational background in prestigious European and local universities and business schools in the field of Marketing, Statistics, Sociology, Psychology, Consulting, Management, Finance, Politic Studies, International relationships and International Business.
We introduced in Moldova many international research practices and the western type of thinking. However, we are a local company, built up from scratch in Moldova and we fully understand the local specifics and the problems that are facing the Moldovan society and business community. Therefore, we manage to tailor our corporate trainings to the local situation.
Magenta Consulting conducts marketing audit of companies and their markets, which is a detailed analysis of a company profile, its products, clients, market segments, competitors, distribution, external environment, Unique Selling Proposition and marketing policy.
This type of research is based on the accumulated internal information within a company. Conducted by experts, such audit permits revealing additional competitive advantages and discover hidden reserves for growing company’s profits.
Marketing audit also permits evaluating the correctness of the implemented marketing policy and expediency of the current marketing budget formation. Sometimes basing on retail audit we discover that it is better to invest company’s logistics, merchandising, service quality standards, rather than investing into a traditional advertising.