Magenta Consulting at Evenda Evenings
On June 28, the General Director of Magenta Consulting, Dumitru Slonovschi, participated at one of Evenda’s Evenings. This project is developed on a monthly basis, which aims at facilitating the interaction between various companies that work in the same business area. During the event was presented the training on STP marketing (Segmenting, Targeting and Positioning), training through which was offered data on the most efficient strategies for segmentation, targeting and positioning. Those present at the event had also the opportunity to apply the gained knowledge on their own businesses.