Evaluation of mass events

Starting with this autumn, Magenta Consulting offers a new service – Evaluation of mass events.  This type of service supposes the estimation of the population present at a mass event, concert, festival and evaluation of the population according to the socio-demographical criteria, financial possibilities and the degree of satisfaction with the event. After the research, the client is given a report with data about the visitors’ profile of the event and recommendations about the organization, the program and the promotion of the event.

The first event that was evaluated by Magenta Consulting was the ethno music festival Gustar, that took place on 29th of August in the historical place Orheiul Vechi.